How You Can Make Google Trust Your Site
Do you know how trustworthy is your website in Google’s eye? All that Google needs, is for the people to find out whatever they need, easily and quietly. It makes use of a series of algorithms and also trust metrics to decide on the sites that will deliver the information that the searcher requires to fulfill the request that they have made. Here are few tips to help you increase Google trust.
Add Useful Content
Google always focuses on importance of having original content for your website. The content should provide a detailed description especially if it is tutorial. A content that does not explain the details isn’t good enough. Moreover, it should be not be copied and should be original. The articles that are written should be clear, well-written and to the point. It should contain some images and videos. However, you need to make sure whether you have the right to use these images or not. Link it to other different contents of the website. In case you feel that you need to substantiate your point then link it to external sources.
Avoid Participation in Link Schemes
You might receive some mails from link building companies requesting to add the client link to the website and in return they promise to pay you a monthly fee. This is a violation of the quality guidelines of Google and comes under the paid link scheme. This is because, the websites are not related to the content of your own website and you are providing a link to them without the merit of the editorial. Although they make sense, yet the company requests you to place all these links on the home page which isn’t advisable in any way because your website loses importance in cases like this.
Speed Up the Website
It is true that website owners need to find out a way to earn some money from their website. This does not mean that you should compromise on the experience of the user. There are some website owners who are not aware of this fact and they decorate the website with advertisements that are annoying and thus scare away the users. A common aspect of measurement is the bounce rate. If your bounce rate and your ad rate are high then it means that the advertisements are having an effect on the website. Some of the advertisements also slows down the website and creates confusion in the visitor from distinguishing the content from the advertisement.
Make Yourself Known
It is very disappointing when you visit a website and do not find information like who is in charge of the website, the name of the owner, and the phone number, or any other contact information. These are factors that help in building up a quality website. High quality content isn’t enough in building a quality website. You need to gain the trust of the visitors. Add information about yourself and provide all contact details and also protect the privacy of the user. Make sure that you add some real testimonials in your website.
Still the #1 Factor For Quality Traffic From The Search Engines
Here’s another article I found after scouring one of our very early websites… this article was originally posted way back on the 1st of October 2010! And here’s why I’m reposting it…
Everything we discussed and taught our subscribers & clients still works today – in fact it’s more important today than ever. Apart from the fact that since this article was posted Google released several algorithm updates (Panda, Penguin, Hummingbird) which made sure only these strategies work – it’s just good online marketing to follow the advice given in this article.
So without further adieu…
Here’s 5 Easy Ways To Gain More Authority On The Internet (And In Google’s Eyes)
If you have a authoritative website it will have a big influence in your search engine rankings. So the big thing you’ve got to is gain TRUST from the search engines!
So how do you do this? We’ll it is not a walk in the part, but as with anything else if you do it the right way, you’ll be rewarded. In this case with trust which = higher search engine rankings which = more cash in your bank account.
So here’s 5 ways to gain googles trust and increase your search engine rankings:
1) Get Authority Links
The biggest thing you want to get is back links from authoritative websites. These are websites which are already very established and in googles eyes have authority in the market. Getting links from these sites will pass on big link juice to your website. But the fact of the matter is that it is… most of the time, near impossible to get back links from these sites.
So… what does this mean? We’ll have to settle for less?
It’s kind of a Yes and No answer… You see, there’s not much chance you’ll get a direct link from these authority websites, however the good news is that if the Trust website 1 links to another website (website 2) and then website 2 links to yours — the trust factor gets passed through. So you’ll still receive some trust.
2) Make your links relevant
Google loves relevancy, so if sites which cover similar topics link to your site, it’s seen in googles eyes as relevant. Because the search engines see your site as a good resource addition to the particular topics these sites cover.
3) Linking To Spam Is Your Death
Don’t link to spam websites… As Internet marketers spammers make our lives very hard. Not only that, they are annoying! Don’t you hate getting spam mail or getting to sites which has absolutely no content?
Well so does google, and as soon as you link to spamming sites, your trust factor will experience a quick downfall.
4) Social Networks Are All The Buzz
Get your sites out there on the social networks and do a little social media marketing. Create Backlinks from your Facebook, Twitter, Digg and Stumble on account. If people like your links it’s proven to also have a positive effect on the trust factor your website has with the engines.
5) Have Depth In Your Properties.
What I mean by this, is not to just have a one page site. Have pages with relevant content, blog posts, contact pages.
The better resource you provide the more of an authoritative source you will present to the search engines. And search engines love to present websites with good content and lots of unique information in the search engines.
SIDENOTE: The depth of your website is so important that over the remainder of the year I’ll be dedicating the majority of my time developing deep, deep, deep websites which will literally crush the competition more info here — and take local lead generation to a whole new level. Stay tuned to this one, as I report back on the results — It’ll blow you away, when you see this in action.
But back to the topic, as you can see above I presented 5 ways you can gain googles trust and build an authority source in the crowded marketplace, and boost your search engine ranking.
Show us you’re alive by leaving a comment about your website or how you’ve used some of these strategies to gain trust!